AIGA Mentorship Fall Session
GOAL: Brand a hot Chocolate stand to engage peers in the mentorship program
Our mentorship group of 5 decided to battle the Chicago winter with a hot chocolate stand. The name and branding was inspired by the typographical saying " The quick brown fox jumps over the lazy dog." Each member added their own spin to the traditional hot chocolate recipe by adding an ingredient and creating a Poster, recipe card and sticker to go along with it. The naming schemes align back to the saying with a play on the adjective or adverb with the addition of the new ingredient.