Selection of internal corporate
brands & campaigns

Goals: Logos and brands developed for workgroups within United.

 

Bravo: Logo and brand development for a company wide recognition program. Goals for the mark were to show achievement, celebration and pride. An application based system used to recognize everyday accomplishments and acts. Full roll out of this program through internal digital screens, print collateral, and ad specialty items. 

Cyber security: A new internal group devoted to raising awareness about the importance and responsibility of cyber security in the workplace A mark and brand were needed for print, digital and ad specialty items. The mark conveys a strong and trusted feeling with the use of heavy strokes and a shield holding shape. The circuitry is representative of the physical electronic parts as well as the connectivity of the network of moving parts that are working together in the company. 

UAXcellence. A recognition program for the United Express division of operations. The mark highlights the UAX with a play on spelling excellence and the relationship between the two. Early explorations were inspired by the 4 foundation pillars of the program. 

Role: Designer. Work completed while at United Airlines.